Black Feminine Designer To Open Luxurious Durag Retailer On Los Angeles’ Well-known Melrose Ave

Black Feminine Designer To Open Luxurious Durag Retailer On Los Angeles’ Well-known Melrose Ave

TSR Type: Hear, if Prada can gentrify a durag, title it one factor else AND value monetary establishment for it, there’s no motive why we’re capable of’t help the youthful sis who’s about to open her private luxurious durag retailer.

Atira Lyons is a 20-year-old entrepreneur from Southern California who has been working laborious to open the first ever durag retailer on the well-known Melrose Avenue in Los Angeles. 

Atira has been documenting her journey on social media as a result of the beginning of this 12 months, in accordance with The Grio. The efforts paid off as people began to share her story at a time when there was a push to promote additional Black firms in the midst of the pandemic, which has significantly impacted small Black enterprise homeowners.

“I HAVE A STORE ON MELROSE AVE IN LOS ANGELES!!!!!!! My 20 12 months outdated a** obtained a f*cking retailer on MELROSE,” Atira tweeted once more in March.

Atira recently updated her supporters with data of the grand opening she’s at current planning, reminding those that this has been inside the works for higher than a 12 months. Her self-made success is great inspirational as Atira says she was able to open her enterprise with no loans, inserting up her private money to fund her dream.

It’s moreover important to note that her enterprise is forging ahead whereas others sadly wanted to close because of pandemic.

It’s clear Atira is assured in what she has on her arms collectively along with her new enterprise. When one critic beneficial Atira change her ‘mannequin font’ because of it’s illegible, she fired once more with: “My retailer is on in all probability essentially the most (well-known) streets in LA. Must you don’t know what it’s, it’s very easy to look out. And truly can come and buy one factor after which be given the website. Please save your opinion.” 

Atira’s fluctuate of durags are supplied in a variety of colors and designs. They’re moreover obtainable in silk and velvet. 

The reality that Atira is about to open doorways in 2020 in its place of closing them has us saying, “Go, sis, Go!” We’ll protect you posted on any updates.

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Black Feminine Designer To Open Luxurious Durag Retailer On Los Angeles’ Well-known Melrose Ave

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